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Is it okay to visually align the elements in a logo?
Why is there so much emphasis on the text of a logo and not the catchyness of the logo itself?What is the shape of curved text in a typical logo?Aligning three circle intersection equallyIllustrator: how to align grouped objects and expand to be aligned top and bottom?Illustrator: Selecting all objects across x axisIllustrator - object placements slightly offHow to stop Photoshop CC from snapping to other elements?Horizontal Alignment in Photoshop - Which is correct?Merge a folder of images that don't have overlapping elements but do align at edgesHow to control Alignment tool vertical distribution in GIMP?
.everyoneloves__top-leaderboard:empty,.everyoneloves__mid-leaderboard:empty,.everyoneloves__bot-mid-leaderboard:empty margin-bottom:0;
Sometimes, some elements in logos look off-centre or misaligned even though we align them in the software (mechanically). Is it accepted practice to shift the mechanically aligned elements, so that they look aligned to the human eye?
For example, in the below picture, the D looks like it is not aligned with the C.
logo alignment best-practice
asked 8 hours ago
BluebugBluebug
1751 silver badge10 bronze badges
add a comment |
Sometimes, some elements in logos look off-centre or misaligned even though we align them in the software (mechanically). Is it accepted practice to shift the mechanically aligned elements, so that they look aligned to the human eye?
For example, in the below picture, the D looks like it is not aligned with the C.
logo alignment best-practice
asked 8 hours ago
BluebugBluebug
1751 silver badge10 bronze badges
2
Might want to fix kerning first. That first T.... the O...
– Scott
6 hours ago
Looks like it was kerned by MS Word :
– Tetsujin
5 hours ago
1
once you fix the kerning, I'd have a look at not trying to make them fill the same space. Divulging is looking very lonely, catastrophe is crowded in comparison. Maybe try get the centre letters to line up too - L over T should match up for me.
– Tetsujin
5 hours ago
@Tetsujin Let's try those. I also noticed the kerning later. Btw it's a dummy text I made up to show D and C is not lining up visually. The original text is different :)
– Bluebug
4 hours ago
add a comment |
Sometimes, some elements in logos look off-centre or misaligned even though we align them in the software (mechanically). Is it accepted practice to shift the mechanically aligned elements, so that they look aligned to the human eye?
For example, in the below picture, the D looks like it is not aligned with the C.
logo alignment best-practice
asked 8 hours ago
BluebugBluebug
1751 silver badge10 bronze badges
Sometimes, some elements in logos look off-centre or misaligned even though we align them in the software (mechanically). Is it accepted practice to shift the mechanically aligned elements, so that they look aligned to the human eye?
For example, in the below picture, the D looks like it is not aligned with the C.
logo alignment best-practice
logo alignment best-practice
asked 8 hours ago
BluebugBluebug
1751 silver badge10 bronze badges
asked 8 hours ago
BluebugBluebug
1751 silver badge10 bronze badges
edited 8 hours ago
Bluebug
asked 8 hours ago
BluebugBluebug
1751 silver badge10 bronze badges
asked 8 hours ago
BluebugBluebug
1751 silver badge10 bronze badges
asked 8 hours ago
BluebugBluebug
1751 silver badge10 bronze badges
1751 silver badge10 bronze badges
2
Might want to fix kerning first. That first T.... the O...
– Scott
6 hours ago
Looks like it was kerned by MS Word :
– Tetsujin
5 hours ago
1
once you fix the kerning, I'd have a look at not trying to make them fill the same space. Divulging is looking very lonely, catastrophe is crowded in comparison. Maybe try get the centre letters to line up too - L over T should match up for me.
– Tetsujin
5 hours ago
@Tetsujin Let's try those. I also noticed the kerning later. Btw it's a dummy text I made up to show D and C is not lining up visually. The original text is different :)
– Bluebug
4 hours ago
add a comment |
2
Might want to fix kerning first. That first T.... the O...
– Scott
6 hours ago
Looks like it was kerned by MS Word :
– Tetsujin
5 hours ago
1
once you fix the kerning, I'd have a look at not trying to make them fill the same space. Divulging is looking very lonely, catastrophe is crowded in comparison. Maybe try get the centre letters to line up too - L over T should match up for me.
– Tetsujin
5 hours ago
@Tetsujin Let's try those. I also noticed the kerning later. Btw it's a dummy text I made up to show D and C is not lining up visually. The original text is different :)
– Bluebug
4 hours ago
2
2
Might want to fix kerning first. That first T.... the O...
– Scott
6 hours ago
Might want to fix kerning first. That first T.... the O...
– Scott
6 hours ago
Looks like it was kerned by MS Word :
– Tetsujin
5 hours ago
Looks like it was kerned by MS Word :
– Tetsujin
5 hours ago
1
1
once you fix the kerning, I'd have a look at not trying to make them fill the same space. Divulging is looking very lonely, catastrophe is crowded in comparison. Maybe try get the centre letters to line up too - L over T should match up for me.
– Tetsujin
5 hours ago
once you fix the kerning, I'd have a look at not trying to make them fill the same space. Divulging is looking very lonely, catastrophe is crowded in comparison. Maybe try get the centre letters to line up too - L over T should match up for me.
– Tetsujin
5 hours ago
@Tetsujin Let's try those. I also noticed the kerning later. Btw it's a dummy text I made up to show D and C is not lining up visually. The original text is different :)
– Bluebug
4 hours ago
@Tetsujin Let's try those. I also noticed the kerning later. Btw it's a dummy text I made up to show D and C is not lining up visually. The original text is different :)
– Bluebug
4 hours ago
add a comment |
1 Answer
1
active
oldest
votes
You have find an old visual fact.
If you carefully check high quality fonts, you see the glyphs are aligned for even subjective appearance, not for strict alignment of the midlines or edges. The fine placement can be switched on or off or adjusted in typesetting software such as Indesign. For that reason the line startings can seem at first slightly ragged, but as whole it's more pleasing to read.
BTW. Letter spacing isn't especially good in word catastrophy. That disturbs seeing properly other things. You should move pair AT further from C and closer to the next A. Then you can try to fix the C-D-alignment. Here's one attempt to fix the left end, C has its original place, D, A and T are moved:
Not asked: But the whole text needs to be fixed. Check, if you can drop the justifying and try something like this (unfortunately the font is only Arial):
answered 8 hours ago
user287001user287001
26.1k2 gold badges14 silver badges41 bronze badges
Cool! It looks much better now. Thanks.
– Bluebug
8 hours ago
The N... G is still painful, as it the V...U. In fact much of 'divulging' is a bit of a... catastrophe ;-)
– Tetsujin
5 hours ago
Ironically, the typeface of "divulging" is called optician sans and was marketed as the only font inspired by the eye-charts historically. optician-sans.com
– Bluebug
4 hours ago
add a comment |
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1 Answer
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1 Answer
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oldest
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votes
You have find an old visual fact.
If you carefully check high quality fonts, you see the glyphs are aligned for even subjective appearance, not for strict alignment of the midlines or edges. The fine placement can be switched on or off or adjusted in typesetting software such as Indesign. For that reason the line startings can seem at first slightly ragged, but as whole it's more pleasing to read.
BTW. Letter spacing isn't especially good in word catastrophy. That disturbs seeing properly other things. You should move pair AT further from C and closer to the next A. Then you can try to fix the C-D-alignment. Here's one attempt to fix the left end, C has its original place, D, A and T are moved:
Not asked: But the whole text needs to be fixed. Check, if you can drop the justifying and try something like this (unfortunately the font is only Arial):
answered 8 hours ago
user287001user287001
26.1k2 gold badges14 silver badges41 bronze badges
Cool! It looks much better now. Thanks.
– Bluebug
8 hours ago
The N... G is still painful, as it the V...U. In fact much of 'divulging' is a bit of a... catastrophe ;-)
– Tetsujin
5 hours ago
Ironically, the typeface of "divulging" is called optician sans and was marketed as the only font inspired by the eye-charts historically. optician-sans.com
– Bluebug
4 hours ago
add a comment |
You have find an old visual fact.
If you carefully check high quality fonts, you see the glyphs are aligned for even subjective appearance, not for strict alignment of the midlines or edges. The fine placement can be switched on or off or adjusted in typesetting software such as Indesign. For that reason the line startings can seem at first slightly ragged, but as whole it's more pleasing to read.
BTW. Letter spacing isn't especially good in word catastrophy. That disturbs seeing properly other things. You should move pair AT further from C and closer to the next A. Then you can try to fix the C-D-alignment. Here's one attempt to fix the left end, C has its original place, D, A and T are moved:
Not asked: But the whole text needs to be fixed. Check, if you can drop the justifying and try something like this (unfortunately the font is only Arial):
answered 8 hours ago
user287001user287001
26.1k2 gold badges14 silver badges41 bronze badges
Cool! It looks much better now. Thanks.
– Bluebug
8 hours ago
The N... G is still painful, as it the V...U. In fact much of 'divulging' is a bit of a... catastrophe ;-)
– Tetsujin
5 hours ago
Ironically, the typeface of "divulging" is called optician sans and was marketed as the only font inspired by the eye-charts historically. optician-sans.com
– Bluebug
4 hours ago
add a comment |
You have find an old visual fact.
If you carefully check high quality fonts, you see the glyphs are aligned for even subjective appearance, not for strict alignment of the midlines or edges. The fine placement can be switched on or off or adjusted in typesetting software such as Indesign. For that reason the line startings can seem at first slightly ragged, but as whole it's more pleasing to read.
BTW. Letter spacing isn't especially good in word catastrophy. That disturbs seeing properly other things. You should move pair AT further from C and closer to the next A. Then you can try to fix the C-D-alignment. Here's one attempt to fix the left end, C has its original place, D, A and T are moved:
Not asked: But the whole text needs to be fixed. Check, if you can drop the justifying and try something like this (unfortunately the font is only Arial):
answered 8 hours ago
user287001user287001
26.1k2 gold badges14 silver badges41 bronze badges
You have find an old visual fact.
If you carefully check high quality fonts, you see the glyphs are aligned for even subjective appearance, not for strict alignment of the midlines or edges. The fine placement can be switched on or off or adjusted in typesetting software such as Indesign. For that reason the line startings can seem at first slightly ragged, but as whole it's more pleasing to read.
BTW. Letter spacing isn't especially good in word catastrophy. That disturbs seeing properly other things. You should move pair AT further from C and closer to the next A. Then you can try to fix the C-D-alignment. Here's one attempt to fix the left end, C has its original place, D, A and T are moved:
Not asked: But the whole text needs to be fixed. Check, if you can drop the justifying and try something like this (unfortunately the font is only Arial):
answered 8 hours ago
user287001user287001
26.1k2 gold badges14 silver badges41 bronze badges
edited 5 hours ago
answered 8 hours ago
user287001user287001
26.1k2 gold badges14 silver badges41 bronze badges
answered 8 hours ago
user287001user287001
26.1k2 gold badges14 silver badges41 bronze badges
answered 8 hours ago
user287001user287001
26.1k2 gold badges14 silver badges41 bronze badges
26.1k2 gold badges14 silver badges41 bronze badges
Cool! It looks much better now. Thanks.
– Bluebug
8 hours ago
The N... G is still painful, as it the V...U. In fact much of 'divulging' is a bit of a... catastrophe ;-)
– Tetsujin
5 hours ago
Ironically, the typeface of "divulging" is called optician sans and was marketed as the only font inspired by the eye-charts historically. optician-sans.com
– Bluebug
4 hours ago
add a comment |
Cool! It looks much better now. Thanks.
– Bluebug
8 hours ago
The N... G is still painful, as it the V...U. In fact much of 'divulging' is a bit of a... catastrophe ;-)
– Tetsujin
5 hours ago
Ironically, the typeface of "divulging" is called optician sans and was marketed as the only font inspired by the eye-charts historically. optician-sans.com
– Bluebug
4 hours ago
Cool! It looks much better now. Thanks.
– Bluebug
8 hours ago
Cool! It looks much better now. Thanks.
– Bluebug
8 hours ago
The N... G is still painful, as it the V...U. In fact much of 'divulging' is a bit of a... catastrophe ;-)
– Tetsujin
5 hours ago
The N... G is still painful, as it the V...U. In fact much of 'divulging' is a bit of a... catastrophe ;-)
– Tetsujin
5 hours ago
Ironically, the typeface of "divulging" is called optician sans and was marketed as the only font inspired by the eye-charts historically. optician-sans.com
– Bluebug
4 hours ago
Ironically, the typeface of "divulging" is called optician sans and was marketed as the only font inspired by the eye-charts historically. optician-sans.com
– Bluebug
4 hours ago
add a comment |
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2
Might want to fix kerning first. That first T.... the O...
– Scott
6 hours ago
Looks like it was kerned by MS Word :
– Tetsujin
5 hours ago
1
once you fix the kerning, I'd have a look at not trying to make them fill the same space. Divulging is looking very lonely, catastrophe is crowded in comparison. Maybe try get the centre letters to line up too - L over T should match up for me.
– Tetsujin
5 hours ago
@Tetsujin Let's try those. I also noticed the kerning later. Btw it's a dummy text I made up to show D and C is not lining up visually. The original text is different :)
– Bluebug
4 hours ago