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Does optical correction give a more aesthetic look to the SBI logo?

How to convert my logo into white on a black background without distortion?How to create this soft look around the logo?Why do some logos look dated? How does design age?Why does my logo look pixelatedShould I give a client more logo options after refusing the initial designs?Why does my logo from Logomaker look bad?How many logo variation is too many?How to make a complex logo look goodDoes my logo look like a Worry Stone?Why does the rotating ring optical illusion work?How can I make this logo look more obviously like an icing bag and a crown?

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7

The design in question here is an official variation of the SBI logo:

Now, I've always felt that the main circular icon feels a bit smaller, and must be corrected by enlarging it a bit to make it look more aesthetic and balanced from both sides. I've seen many many famous designs that do things like this, just to make it look better, so I guess there must be some reason behind it.

Am I correct and if yes, what is the reason for this?

logo icon design-principles optical-illusion

share|improve this question

edited 2 hours ago

Wrzlprmft♦

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asked 17 hours ago

VikasVikas

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add a comment | 

7

The design in question here is an official variation of the SBI logo:

Now, I've always felt that the main circular icon feels a bit smaller, and must be corrected by enlarging it a bit to make it look more aesthetic and balanced from both sides. I've seen many many famous designs that do things like this, just to make it look better, so I guess there must be some reason behind it.

Am I correct and if yes, what is the reason for this?

logo icon design-principles optical-illusion

share|improve this question

edited 2 hours ago

Wrzlprmft♦

11.4k44 gold badges4646 silver badges7979 bronze badges

asked 17 hours ago

VikasVikas

65866 silver badges1717 bronze badges

add a comment | 

The design in question here is an official variation of the SBI logo:

Now, I've always felt that the main circular icon feels a bit smaller, and must be corrected by enlarging it a bit to make it look more aesthetic and balanced from both sides. I've seen many many famous designs that do things like this, just to make it look better, so I guess there must be some reason behind it.

Am I correct and if yes, what is the reason for this?

logo icon design-principles optical-illusion

share|improve this question

edited 2 hours ago

Wrzlprmft♦

11.4k44 gold badges4646 silver badges7979 bronze badges

asked 17 hours ago

VikasVikas

65866 silver badges1717 bronze badges

share|improve this question

edited 2 hours ago

Wrzlprmft♦

11.4k44 gold badges4646 silver badges7979 bronze badges

asked 17 hours ago

VikasVikas

65866 silver badges1717 bronze badges

share|improve this question

edited 2 hours ago

Wrzlprmft♦

11.4k44 gold badges4646 silver badges7979 bronze badges

asked 17 hours ago

VikasVikas

65866 silver badges1717 bronze badges

edited 2 hours ago

Wrzlprmft♦

11.4k44 gold badges4646 silver badges7979 bronze badges

edited 2 hours ago

Wrzlprmft♦

11.4k44 gold badges4646 silver badges7979 bronze badges

asked 17 hours ago

VikasVikas

65866 silver badges1717 bronze badges

asked 17 hours ago

VikasVikas

65866 silver badges1717 bronze badges

2 Answers
2

active

oldest

votes

5

In typography, this is called an overshoot. And has been a very long-standing practice.

In typeface design, the overshoot of a round or pointed letter (like O or A) is the degree to which it extends higher or lower than a comparably sized "flat" letter (like X or H), to achieve an optical effect of being the same size; it compensates for inaccuracies in human visual perception.

Yes, it makes a difference. Human visual perception is not always a mathematical constant.

share|improve this answer

edited 16 hours ago

answered 17 hours ago

ScottScott

155k1414 gold badges214214 silver badges433433 bronze badges

• 
  
  
  

  
  

  
  
  
  
  
  

  
  
  So I guess since that is a government bank, they didn't focus much on design?
  
  – Vikas
  16 hours ago
  

  
  
  
  


• 
  
  
  

  
  

  
  
  
  
  
  

  
  
  @Vikas Well, there's no "law" for good design. And "tweaking" can always happen regardless of the size of the corporation or nature of the business. Some designers see things other's don't or learn more and realize an adjustment would help.
  
  – Scott
  16 hours ago
  
  

  
  
  
  


• 
  
  
  

  
  

  
  
  
  
  
  

  
  
  But this is our top bank. I guess their designers are at least better than me. They must have known this.
  
  – Vikas
  13 hours ago
  

  
  
  
  


• 
  
  
  

  
  

  
  
  
  
  
  

  
  
  @Vikas It seems ironic that the State bank of India uses European script for its logo at all. (And not being Indian, I have no idea what the circular thing is supposed to represent - a keyhole maybe)?
  
  – alephzero
  2 hours ago
  

  
  
  
  

add a comment | 

2

At first glance, this may look like a typographical overshoot, i.e., round bases and tops of letters extending a bit further up- or downwards than flat ones – which accounts for an optical illusion. However, if you look closely, you will note that the logo and the S already feature an overshoot in the original. Also, in the corrected version, the overshoot of the S is not increased, which would be the logical conclusion if you consider the original overshoot too small. Therefore, there must be more to it.

The reason why the logo needs even more overshoot is that it is darker than the text and on top has a hue similar to the background. This results in an optical illusion similar to the one requiring the typographical overshoot, which the additional overshoot compensates. See this question for a similar problem. For illustration, here is the original with a white logo, thus eliminating the need for this additional overshoot:

share|improve this answer

answered 2 hours ago

Wrzlprmft♦Wrzlprmft

11.4k44 gold badges4646 silver badges7979 bronze badges

add a comment | 

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5

In typography, this is called an overshoot. And has been a very long-standing practice.

In typeface design, the overshoot of a round or pointed letter (like O or A) is the degree to which it extends higher or lower than a comparably sized "flat" letter (like X or H), to achieve an optical effect of being the same size; it compensates for inaccuracies in human visual perception.

Yes, it makes a difference. Human visual perception is not always a mathematical constant.

share|improve this answer

edited 16 hours ago

answered 17 hours ago

ScottScott

155k1414 gold badges214214 silver badges433433 bronze badges

• 
  
  
  

  
  

  
  
  
  
  
  

  
  
  So I guess since that is a government bank, they didn't focus much on design?
  
  – Vikas
  16 hours ago
  

  
  
  
  


• 
  
  
  

  
  

  
  
  
  
  
  

  
  
  @Vikas Well, there's no "law" for good design. And "tweaking" can always happen regardless of the size of the corporation or nature of the business. Some designers see things other's don't or learn more and realize an adjustment would help.
  
  – Scott
  16 hours ago
  
  

  
  
  
  


• 
  
  
  

  
  

  
  
  
  
  
  

  
  
  But this is our top bank. I guess their designers are at least better than me. They must have known this.
  
  – Vikas
  13 hours ago
  

  
  
  
  


• 
  
  
  

  
  

  
  
  
  
  
  

  
  
  @Vikas It seems ironic that the State bank of India uses European script for its logo at all. (And not being Indian, I have no idea what the circular thing is supposed to represent - a keyhole maybe)?
  
  – alephzero
  2 hours ago
  

  
  
  
  

add a comment | 

5

In typography, this is called an overshoot. And has been a very long-standing practice.

In typeface design, the overshoot of a round or pointed letter (like O or A) is the degree to which it extends higher or lower than a comparably sized "flat" letter (like X or H), to achieve an optical effect of being the same size; it compensates for inaccuracies in human visual perception.

Yes, it makes a difference. Human visual perception is not always a mathematical constant.

share|improve this answer

edited 16 hours ago

answered 17 hours ago

ScottScott

155k1414 gold badges214214 silver badges433433 bronze badges

• 
  
  
  

  
  

  
  
  
  
  
  

  
  
  So I guess since that is a government bank, they didn't focus much on design?
  
  – Vikas
  16 hours ago
  

  
  
  
  


• 
  
  
  

  
  

  
  
  
  
  
  

  
  
  @Vikas Well, there's no "law" for good design. And "tweaking" can always happen regardless of the size of the corporation or nature of the business. Some designers see things other's don't or learn more and realize an adjustment would help.
  
  – Scott
  16 hours ago
  
  

  
  
  
  


• 
  
  
  

  
  

  
  
  
  
  
  

  
  
  But this is our top bank. I guess their designers are at least better than me. They must have known this.
  
  – Vikas
  13 hours ago
  

  
  
  
  


• 
  
  
  

  
  

  
  
  
  
  
  

  
  
  @Vikas It seems ironic that the State bank of India uses European script for its logo at all. (And not being Indian, I have no idea what the circular thing is supposed to represent - a keyhole maybe)?
  
  – alephzero
  2 hours ago
  

  
  
  
  

add a comment | 

In typography, this is called an overshoot. And has been a very long-standing practice.

In typeface design, the overshoot of a round or pointed letter (like O or A) is the degree to which it extends higher or lower than a comparably sized "flat" letter (like X or H), to achieve an optical effect of being the same size; it compensates for inaccuracies in human visual perception.

Yes, it makes a difference. Human visual perception is not always a mathematical constant.

share|improve this answer

edited 16 hours ago

answered 17 hours ago

ScottScott

155k1414 gold badges214214 silver badges433433 bronze badges

share|improve this answer

edited 16 hours ago

answered 17 hours ago

ScottScott

155k1414 gold badges214214 silver badges433433 bronze badges

answered 17 hours ago

ScottScott

155k1414 gold badges214214 silver badges433433 bronze badges

answered 17 hours ago

ScottScott

155k1414 gold badges214214 silver badges433433 bronze badges

2

At first glance, this may look like a typographical overshoot, i.e., round bases and tops of letters extending a bit further up- or downwards than flat ones – which accounts for an optical illusion. However, if you look closely, you will note that the logo and the S already feature an overshoot in the original. Also, in the corrected version, the overshoot of the S is not increased, which would be the logical conclusion if you consider the original overshoot too small. Therefore, there must be more to it.

The reason why the logo needs even more overshoot is that it is darker than the text and on top has a hue similar to the background. This results in an optical illusion similar to the one requiring the typographical overshoot, which the additional overshoot compensates. See this question for a similar problem. For illustration, here is the original with a white logo, thus eliminating the need for this additional overshoot:

share|improve this answer

answered 2 hours ago

Wrzlprmft♦Wrzlprmft

11.4k44 gold badges4646 silver badges7979 bronze badges

add a comment | 

2

At first glance, this may look like a typographical overshoot, i.e., round bases and tops of letters extending a bit further up- or downwards than flat ones – which accounts for an optical illusion. However, if you look closely, you will note that the logo and the S already feature an overshoot in the original. Also, in the corrected version, the overshoot of the S is not increased, which would be the logical conclusion if you consider the original overshoot too small. Therefore, there must be more to it.

The reason why the logo needs even more overshoot is that it is darker than the text and on top has a hue similar to the background. This results in an optical illusion similar to the one requiring the typographical overshoot, which the additional overshoot compensates. See this question for a similar problem. For illustration, here is the original with a white logo, thus eliminating the need for this additional overshoot:

share|improve this answer

answered 2 hours ago

Wrzlprmft♦Wrzlprmft

11.4k44 gold badges4646 silver badges7979 bronze badges

add a comment | 

At first glance, this may look like a typographical overshoot, i.e., round bases and tops of letters extending a bit further up- or downwards than flat ones – which accounts for an optical illusion. However, if you look closely, you will note that the logo and the S already feature an overshoot in the original. Also, in the corrected version, the overshoot of the S is not increased, which would be the logical conclusion if you consider the original overshoot too small. Therefore, there must be more to it.

The reason why the logo needs even more overshoot is that it is darker than the text and on top has a hue similar to the background. This results in an optical illusion similar to the one requiring the typographical overshoot, which the additional overshoot compensates. See this question for a similar problem. For illustration, here is the original with a white logo, thus eliminating the need for this additional overshoot:

share|improve this answer

answered 2 hours ago

Wrzlprmft♦Wrzlprmft

11.4k44 gold badges4646 silver badges7979 bronze badges

share|improve this answer

answered 2 hours ago

Wrzlprmft♦Wrzlprmft

11.4k44 gold badges4646 silver badges7979 bronze badges

answered 2 hours ago

Wrzlprmft♦Wrzlprmft

11.4k44 gold badges4646 silver badges7979 bronze badges

answered 2 hours ago

Wrzlprmft♦Wrzlprmft

11.4k44 gold badges4646 silver badges7979 bronze badges